// HYPOTHESIS_LOADED
"AI will replace creators." "ChatGPT is the ultimate copywriter."
I hear this every day. The promise is that AI understands "The Algorithm" better than we do. It knows what keywords to use. It knows the optimal time to post.
I decided to put it to the ultimate test: A cage match on X (formerly Twitter).
The Experiment: Over 5 days, I posted 100 Tweets.
Batch A (50 Tweets): Written entirely by GPT-4.
Batch B (50 Tweets): Written by Me (Human).
The Prompt: "Write a viral tweet about tech/life. Be edgy. Use hooks. Maximize
engagement."
> THE AI STRATEGY: THE "LINKEDIN INFLUENCER"
The moment I saw the AI's output, I knew I was in trouble. It didn't write like a person. It wrote like a "Thought Leader" who sells courses on gumroad.
It relies on generic hooks and Engagement Bait.
🚀 Hustle culture is dead. Embrace the grind of silence. 🤫
Success isn't about noise, it's
about execution.
What is your biggest productivity hack for 2024? Let's discuss below! 👇
#Tech #Mindset #Growth
Analysis: Physical pain. The "👇" emoji is the kiss of death. The hashtags feel archaic. It reads like a bot trying to act human. People scrolled past it instantly because our brains are trained to filter out "Ad-Speak."
> THE HUMAN STRATEGY: THE "CHAOS"
I didn't try to be "viral." I didn't use hooks. I just posted my actual, unvarnished thoughts. Usually about coffee or being tired.
I just drank a cold brew at 4pm and now I can taste colors. Pray for me.
Analysis: It worked because it was relatable. It wasn't asking for anything. It wasn't selling anything. It was just a small, funny human moment.
> THE DATA BREAKDOWN
After 100 Tweets, the numbers were brutal.
- AI Average Likes per Tweet: 1.2
- Human Average Likes per Tweet: 24.5
- AI Top Tweet: 4 Likes (It was a joke about coding that was actually okay).
- Human Top Tweet: 412 Likes.
> WHY THE AI FAILED
The AI fails because it tries too hard.
Social media is an "Authenticity Sport." We want to follow people, not brands.
The AI cannot be vulnerable. It cannot make a typo. It cannot have a "hot take" that is actually
controversial (its safety filters prevent it).
It produces the "Average" of the internet. And the "Average" content on the internet is boring noise.
> FINAL_VERDICT
CONCLUSION: You cannot automate "Cool." The moment you ask an AI to be "Edgy," it becomes the least edgy thing on the planet. Stop using ChatGPT to write your tweets. We can tell.